Marketing strategies

“ Negative Marketing ”, once we hear these words the primary factor that strikes in our mind is talking negatively concerning one thing. Well, it may be partially right. Let’s now understand the term “Negative Marketing”. This type of marketing is used for promoting one's product, either by criticising self products or by criticising competitors. It is also known as “Guerrilla Marketing”. Most of us belonging to middle-level business won’t think about using this method, but as a curiosity to know whether one can or one should use this technique? Negative Marketing is highly not recommended as it can backfire. It is the last possible thing to do as it is unethical to state ill about competitors. However, this has benefited a few companies like Samsung who made fun about the famous iPhone notch. So it can be stated companies with high capital can risk gambling. The questions one needs to ask before planning Negative Marketing are: What is it I want? [ Agenda ] Is it wo

Let's be honest in this fast-paced modern world we live in we are caught in a rat race in a zeal to achieve success and in doing so we try to prove ourself superior to others leading to poor team building and also shift the blame to the team for poor performance. One should realise it is not the leader who should always take credit for what the whole team put efforts for. Team management/building is very crucial for overall progress and achieving the targets set by the leader.     The best example was mentioned by late Indian President Dr.Kalam in his autobiography where he spoke about the failure of the first SLV launch in 1979 of which he was the Mission Director and its a success a year later. He also pointed out that the then ISRO Chairman, Satish Dhawan, had taken on himself the blame for the failure of the first launch and how Mr.Dhawan gave the full credit for the successful launch to him when it happened a year later. (P.S. Dr.Kalam was Mission Director for both t